On May 25, 26 & 27, the third edition of the VivaTech show was held in Paris. More than 100,000 visitors from all over the world to discover more than 9,000 startups and hundreds of large companies present at the show.
The opportunity for the Beautymix team to present its project in public for the first time, alongside other startups from the École Polytechnique X-Up accelerator.
With its intelligent robot , Beautymix offers a whole new customer experience in the field of hygiene and beauty products: what if you made it yourself? A new way to regain control over your beauty , giving everyone the opportunity to decide what he or she needs. A natural beauty accessible to all!
VivaTech made it possible to discover how the latest technological innovations are deployed in the beauty and cosmetics sector to better satisfy consumers. We note in particular the strong trend towards personalization! In 2018, 68% of customers want to buy a personalized product.
Among the innovations presented at VivaTech, we noticed Nota Nota , the robot that creates your perfume according to your desires. The latest innovation presented by Guerlain : a lipstick shade adapted to everyone's style and the possibility of testing different shades live on a screen.
Finally, L'Oréal, on the lookout for the latest technologies, acquires ModiFace , the application capable of carrying out a 3D skin diagnosis and creates the first robot capable of doing your make-up like a professional and in the way you want.
In parallel with VivaTech, the first BeautyTech Paris meetup was held in the premises of the 50Partners incubator. A hundred participants – entrepreneurs, investors, mentors and marketers met to exchange their experiences, share their advice and discuss the future of beauty. The secret to carrying out your projects? Passion! According to Ilan Koskas, co-founder of Flexybeauty : “Being passionate. During a first project, which did not work out, there was no passion. There there are. I undertook to change the daily life of a profession. For anyone who wants to start their business, I would recommend finding a project that they really enjoy working on” .
That's good, passion is something we don't miss at BeautyMix!
